Working your Stereotypes
Being ‘stereotyped’ is often seen as a bad thing, particularly in scripts and books. Then there’s Christopher Vogler, who theorises that there are eight ‘archetypes’ – the mentor, the hero, the ally, the herald and so on and so forth. For my part, I think that these eight have limited use. There are far more [...]
Selling your USP
I talk so much about sticking to the rules, I thought it was about time I gave an example of when breaking the rules works. A warning, though – if you haven’t seen Jurassic Park (what planet have you been living on exactly?) and don’t want it ruined then this post is not for you…